The agreement between us. What you get, what it costs, and how either of us ends it.
This agreement is between you (the "Client") and Elevate and Automate Ltd, a company registered in England and Wales. We shape and build websites, systems and new digital products for businesses, look after them on monthly support, and provide a business platform on subscription. These terms cover all three, and each section says which part it applies to.
This section applies to websites, automations, products and any other work we build for you, and to paid consultancy.
Scope and quote: before any build starts, we agree in writing what it includes and what it costs. Work outside that scope is quoted separately before we do it.
Payment: 50% of the quote is due before work starts and 50% when the build goes live. Invoices are due within 14 days.
Changes: each agreed piece of work includes two rounds of changes. Further changes are quoted before we make them.
Your part: builds depend on content, access and feedback from you. Timescales are estimates, and they move if those arrive late.
Third-party costs: domains, software subscriptions, advertising spend and similar costs are yours, paid directly or passed on at cost.
Stopping part-way: either of us can stop a build by giving notice in writing. You pay for the work done up to that point. The deposit covers the work needed to start, and is not refunded once work has begun.
This section applies if you keep us on to run and grow what we built.
Scope: we agree in writing what is covered each month, for one fixed monthly fee, invoiced monthly in advance.
Review: the scope and fee are reviewed every quarter, so they can change as your business does.
Ending it: monthly support rolls on monthly. Either of us can end it with 30 days' notice in writing.
The subscription platform provides CRM, website hosting and automation tools. It runs on GoHighLevel, and we are a GoHighLevel Certified Partner.
Support hours: Monday to Friday, 9:30am to 8:00pm (GMT/BST).
Response SLA: we aim to give an initial response to all support enquiries within 24 hours.
Third-party reliance: our platform relies on third-party infrastructure. While we strive for maximum uptime, we're not liable for service interruptions caused by upstream providers.
We offer three subscription tiers, paid monthly or yearly, each including a set amount of usage credit for SMS, email and phone minutes:
Launch: £97 per month (includes $15 of usage credit).
Accelerate: £147 per month (includes $25 of usage credit).
Scale: £197 per month (includes $35 of usage credit).
Annual plans: pay for 12 months upfront at the price of 10: Launch £970, Accelerate £1,470, Scale £1,970 a year.
Free trial: every plan starts with a 30-day free trial. Your card is taken at sign-up but not charged during the trial. If you don't cancel before the trial ends, your plan starts and you're charged the plan's monthly or yearly price.
Once your credit is used up, additional communication usage is rebilled at 1.5x the base carrier cost, covering the high-speed delivery and compliance infrastructure we maintain for you.
In alignment with the Digital Markets, Competition and Consumers Act 2024 (DMCCA), we believe in straightforward exits:
Monthly plans: roll monthly with no long-term contract.
Cancel anytime: cancel via your dashboard or by emailing [email protected]. Cancellation takes effect at the end of your current billing period.
Annual plans: you can cancel at any time, and your access continues to the end of the year you've paid for. There are no refunds for unused months.
During your free trial: cancel at any time in the first 30 days and you won't be charged anything.
There is no set-up fee on any plan. You can set the platform up yourself. If you'd like it set up for you, such as importing contacts, building automations or a website, that work is quoted separately before it starts, based on what it involves, and only goes ahead once you've agreed the quote in writing.
To protect your brand and keep deliverability high, you must meet the following carrier requirements:
Explicit consent: obtain opt-in consent from every lead before sending marketing messages.
Opt-out: every marketing SMS must include clear instructions to stop (for example "Reply STOP to opt out").
Privacy disclaimer. Include this exact wording in your privacy policy: “No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
Our platform uses AI for features like lead scoring and priority routing. Under the Data (Use and Access) Act 2025 (DUAA), you and your leads have the right to request human intervention on any significant automated decision. Ask us by email and a person will review it.
To keep access fair for everyone, we apply a fair usage policy. Prohibited activities include:
For information you store in the platform, or that we handle while running systems for you, we act as a "data processor" and you remain the "data controller".
What you own: once you have paid for a build in full, you own what we made specifically for you, including your content, designs and website.
What we keep: we keep ownership of our general templates, snapshots, methods and know-how. Where any of them are part of your build, you have a licence to use them for as long as you use that build.
Before full payment: you can use the work while a build is in progress or awaiting final payment, and ownership passes to you once it is paid.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law.
Indirect loss: we are not liable for lost profits, lost revenue, lost data, or business interruption arising from your use of the platform.
Cap: our total liability to you in any twelve month period is limited to the fees you actually paid us in the twelve months before the claim arose.
You remain responsible for the content you send through the platform and for holding valid consent from the people you send it to.
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.
If you think we have got something wrong, you have a right to complain. We'll acknowledge your complaint within 30 days and work to resolve it without undue delay, as required by the DUAA 2025.
Need to raise something? Email [email protected] and a real person will pick it up.
